Culture

Myths, illusions, smoke and mirrors – these are tools of deception that can lead even the savviest professionals astray. It’s so easy to believe an ideal – even when the ideal is just inaccurate information in disguise. The franchise industry isn’t devoid of these myths. Misconceptions and half-truths cloud the judgment of even the most informed buyers. […]

If you’ve explored franchising recently and have researched the failure rate of the business opportunity, then you may have come across articles stating that franchising isn’t all that – or all that safe of an investment, either. However, our first rebuttal to that is perhaps there’s just not enough easily digestible content out about these franchising statistics.