Are you looking for a lucrative, semi-passive, no-staff-required business opportunity in the booming golf industry? This innovative franchise concept might be just what you’re seeking. With 18 locations already in operation and 55 more in development, this business is strategically positioned in a market that’s expected to grow from $1.5 billion to $3 billion in the next five years.
Indoor Golf’s Explosive Growth Post-COVID
The COVID-19 pandemic not only shifted people’s priorities but also accelerated the growth of indoor golf facilities, driven by new technologies and evolving consumer preferences. As social distancing became a norm, golf simulators emerged as an increasingly popular option for both commercial and residential setups. In fact, an estimated 6.2 million Americans used a virtual golf system in 2023—a staggering 73% increase compared to pre-pandemic levels, according to a report from the National Golf Foundation. For comparison, that’s roughly the combined population of cities like Phoenix, Philadelphia, San Diego, and Dallas.
Jeff Wood, VP of Brand Marketing & Customer Experience for The Indoor Golf Shop, noted a 150% surge in business since 2020, prompting expansions in manufacturing capabilities. “2021 and 2022 were just crazy,” Wood said. “This year is kind of normalized, but we’re seeing continued growth.” The reasons are clear: golf simulators offer a convenient solution to the three major limitations of green grass golf—weather and seasonality, nighttime unavailability, and limited tee times.
Revolutionizing the Indoor Golf Experience
Utilizing exclusive partnerships with Full Swing, the TGL Indoor league, and Tiger Woods this franchise offers a unique 0-employee model. Customers can book their T-time and access the facility without the need for on-site staff, allowing for 24-hour operation. This model is particularly attractive for semi-absentee investors, with the busiest hours typically falling between 5-10 pm—ideal for attracting corporate accounts that can significantly boost profitability.
The franchise operates on a subscription-based model, with packages starting at $150 per month and top-tier packages at $350. With an average member visiting 7 times a month, franchisees have the flexibility to set their pricing and offer yearly plans. An online Pro shop, managed 100% by corporate with a revenue split, adds an additional revenue stream without any added overhead for the franchisee. Many owners also partner with local golf pros to provide golf lessons for their members.
Affordable and Flexible Facility Design
The facility design features 3-4 simulator bays, each approximately 750-800 sq ft, within a total footprint of 2,000-3,200 sq ft. The proprietary software streamlines bookings, billing, and reporting, with 24/7 technical support. This semi-passive opportunity requires only 10-15 hours a week from owners, primarily to focus on developing corporate accounts.
Why Invest Now?
Given the explosive growth in indoor golf’s popularity and the flexibility of the franchise model, this is an opportunity worth considering. Break even with just 40-50 members and enjoy a franchise system built by a CEO with a background in law and franchisee advocacy, ensuring a franchisee-focused approach.
Join a growing brand that allows customers to play golf year-round, rain or shine, day or night, and become part of an industry that’s poised for significant expansion over the next few years.